Tuesday, 25 April 2017

Determine Your Ideal Keywords for Search Engine Optimization

Orangeville, ON (Jason Mead) Selecting the proper keywords for your website is crucial. Searchers are looking for the products, services or information you are providing.  You must make sure your pages rank well in the search results.  While there is a lot of information available about how to select keywords. In reality, keyword selection is as much art as it is science.  It is a mix of ratios, search probabilities and good detective work. You must figure out what searches will be looking for. You also need to know how the search engines will relate your webpage to their searches.

In general, you can think of keywords as mini ads for your website.  Don't make your ads too generic. Searches and search engines may overlook the specific thing they are searching for.  Think of keywords as falling into three basic categories:  Niche, Primary and Secondary.

Niche keywords are very specific. They may result in a low volume of searches but a higher listing in search results. A site that sells SEO services may focus on the keyword phrase 'increase Google page rank'. Some searchers may target the Google search engine. They will likely have your site will show up in a search for 'Increase my page rank on Google'. Fewer people search for this phrase than 'get better search engine rankings'. The up side with niche keywords is that there is less competition for the keyword.

Primary keywords are a good balance between volume of search and competitive use. These are the words you should consider focusing your SEO efforts on.  These words have good amounts of search volume because they are generic. They are a good match for your website’s content.  These keywords do have competitors. There is likely enough search volume to generate traffic for your site. Think about a page optimized on the keyword 'non-profit website design'. It would be relevant to a good number of related searches. It would have less competition than a page optimized for 'website design'.

Secondary keywords provide a good volume of searches. But they have a higher level of competitors.  An example is 'website design'. There are lots of people searching for 'website design'. There are also millions and millions of competitors.  Don't ignore secondary keywords because of the potential volume. Optimize for a secondary term with other primary or niche keywords. Then your efforts will lead to improved traffic.

Do some research to determine your ideal keywords. These will receive a reasonable number of searches in major or niche search engines. They are relevant to your site’s content. They are not used as much by competitors.  Keywords that have below average search volumes still may be excellent choices. They may be very relevant to your specific content and have limited competitors. Select many keywords for your site. Consider using unique keywords for each page if the content is different.

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