Tuesday, 21 February 2017

The Most Important Giveaways for Your Next Trade Show

Orangeville, ON (Jason Mead) You have your trade show exhibit ready to go, the trade show booth is set up, and your product is a winner. Now all you need are the customers. Standing room only, please. Right?

Attracting customers is as important as the product you are selling. Enter trade show giveaways! Trade show giveaways attract customers. They also promote business, and help market a product after the trade show exhibit is over.


By using these strategies, the goal is to bring business to your trade show exhibit. You then give the customer something to remember your product by. The promotional item will be a success and your customers will leave satisfied. They will tell everyone they encounter about your fabulous product.

There are some choices to make when deciding what promotional tools to use. The goal is to choose the promotional method that will attract the most visitors. You will also need to set a marketing budget to spend on your promotional materials. If you are unable to afford what you believe is the best, then you may have to settle for less expensive items.  At least until your budget allows you to expand in this area.

The customer should keep the promotional tool. They will remind the customer of your products and services. Choose customized items with your company’s information and logo. Items such as free pens, notepads, balloons, magnets, and key chains.

Another great and effective trade show marketing strategy is to have a raffle. Entrants can sign up at your trade show booth using their contact information.  Or they leave a business card (you can set up a bowl or container to collect the cards). After enjoying all the exhibits, they return to your booth. Some lucky customer will win the prize. You also win with a book full of contact information and a container full of business cards. You may use them in the future to contact these potential customers.

Another great idea is to use an attention grabber to attract customers to your trade show booth. This includes ideas such as setting up a massage chair. Sit back and watch how long the line grows as customers wait for their free massage. Or set up a free food giveaway. Things such as free massages and food will help bring the customers to your trade show booth. A free promotional item is something they can take home with them to remember your company’s name.

Above all else, it doesn’t matter how many trade show giveaways, free food, or raffles that you have. You must have a ready-made script and greet all your potential clients. When you notice a customer looking at your display, immediately greet them with a smile. Start a friendly conversation with them.

Your products, giveaways, and tickets are there to work for you, but you must be the one to work them. If you need to have assistants help you, then by all means do so. Never enter into a trade show exhibit without adequate preparation and help.

The most important  giveaways you have are a genuine smile and friendly conversation.

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