Tuesday, 9 May 2017

Build Your Business with Superior Branding

Orangeville, ON (Jason Mead) Branding is more than product recognition or a simple logo. It is the impression people have when they think of your company and its product. It is a strong and consistent message about the value of your business.

A memorable and trustworthy brand reinforces customer loyalty. It helps them remember your business provides the perfect solution to their problems. To succeed in branding you must understand your customers’ needs and issues.

Tuesday, 25 April 2017

Determine Your Ideal Keywords for Search Engine Optimization

Orangeville, ON (Jason Mead) Selecting the proper keywords for your website is crucial. Searchers are looking for the products, services or information you are providing.  You must make sure your pages rank well in the search results.  While there is a lot of information available about how to select keywords. In reality, keyword selection is as much art as it is science.  It is a mix of ratios, search probabilities and good detective work. You must figure out what searches will be looking for. You also need to know how the search engines will relate your webpage to their searches.

Tuesday, 18 April 2017

The True Entrepreneur is a Doer, Not a Dreamer

There are lots of people out there thinking about starting a small business. Few people actually go out and do it.  So many people think and think about it. Until they find they’re fifty-something, still with that great idea, but no business.

There’s no doubt it takes a special type of person to be an entrepreneur.  It’s definitely not for the faint of heart.  It takes desire to succeed, courage, perseverance. It takes a great deal of will power to continue to work at it in the face of the setbacks you will have to deal with.  But what else does it take to be a successful small business owner?

Tuesday, 4 April 2017

Accountability Can Empower You and Your Employees

Orangeville, ON (Jason Mead) Accountability is a buzzword in the business world right now. Unfortunately, most of us have negative understanding of the word. We often use the word as if it means blame and punishment. So, we attempt to avoid it. The truth is that accountability is unavoidable. In the workplace, everyone is accountable to someone. We are accountable to our peers, managers, customers and ownership. We are also accountable to our industry.